I’m Done Being Overlooked. Women Who Actually Fish Deserve Better Gear.
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I am tired of being marketed to like I’m a woman who just wants to ride on a boat and look cute in a photo.
I am tired of clothing companies assuming that women don’t actually fish.
I am tired of trying to make products designed for men work for me.
For years, the fishing industry has spoken to women like we’re passenger princesses instead of anglers. Companies slap pink on a men’s shirt, shrink it, raise the price, and call it a women’s line. The cuts are wrong. The sizing is wrong. The features are wrong. The pockets are an afterthought. The gear isn’t built for what we really do on the water.
Women who actually fish know this.
We bend over to rig bait and our shirts ride up.
We wipe our hands on our clothes because towels snag on dry skin.
We smell like fish because no one created a hand spray that works without perfumes.
We carry the same gear men do, but no one considers our size or our needs.
We get looked at as beginners or tagalongs even when we’re the ones tying knots, finding structure, or landing the big one.
I’ve lived that frustration every time I fish.
And I’m over it.
True Fishing Gear exists because women deserve equipment made for the way we fish, the way our bodies move, and the way our days look.
We are not accessories in someone else’s sport.
We are anglers.
We are capable.
We are skilled.
We belong here.
My intention is simple.
To build the only fishing brand that treats women like the real anglers we are.
To design gear that looks good, feels good, and fishes good.
To speak directly to women who show up early, stay out late, juggle work and family, and still find their way to the water.
To be the go-to brand for women who fish, no matter their experience level.
I am tired of being marketed to like I’m a woman who just wants to ride on a boat and look cute in a photo.
I am tired of clothing companies assuming that women don’t actually fish.
I am tired of trying to make products designed for men work for me.
For years, the fishing industry has spoken to women like we’re passengers instead of anglers. Companies slap pink on a men’s shirt, shrink it, raise the price, and call it a women’s line. The cuts are wrong. The sizing is wrong. The features are wrong. The pockets are an afterthought. The gear isn’t built for what we really do on the water.
Women who actually fish know this.
We bend over to rig bait and our shirts ride up.
We wipe our hands on our clothes because towels snag on dry skin.
We smell like fish because no one created a hand spray that works without perfumes.
We carry the same gear men do, but no one considers our size or our needs.
We get looked at as beginners or tagalongs even when we’re the ones tying knots, finding structure, or landing the big one.
I’ve lived that frustration every time I fish.
And I’m over it.
True Fishing Gear exists because women deserve equipment made for the way we fish, the way our bodies move, and the way our days look.
We are not accessories in someone else’s sport.
We are anglers.
We are capable.
We are skilled.
We belong here.
My intention is simple.
To build the only fishing brand that treats women like the real anglers we are.
To design gear that looks good, feels good, and fishes good.
To speak directly to women who show up early, stay out late, juggle work and family, and still find their way to the water.
To be the go-to brand for women who fish, no matter their experience level.
This is the beginning. I’m developing new gear designed specifically for women who actually fish—products that solve real problems on the water. Right now I’m working on additional CleanCatch towel colors, expanded sizes, upgraded stain-resistant UV shirts, fishing pants and leggings, cooling shirts and tanks and a women’s fishing bag built for function, style, and durability.
More is coming, and every product is created with one goal in mind: helping women look good, feel good, and fish good.
Thank you for being here with me.
Let’s change this industry together.
